OMG: what a brilliant suggestion...she said what I saw in my head but could not articulate.
the ad plus a bit of my embellishment:
A carnival wheel spinning...
It stops on SP/JMc and a quote from their moose lips spews forth followed by (audio/visual) That's not spin, that's a LIE...in big letters, L & O ding ding, and then the truth told by an average American